Privacy Policy

Last Updated: April 2026

Overview

Your privacy matters. This policy explains what information Keystone Consulting (“we,” “us,” or “our”) collects when you visit petererickson.consulting, how we use it, and what choices you have. We collect only what we need and never sell your data to third parties.

Information We Collect

Information you provide directly:

  • Contact form — when you fill out our contact form, we collect your name, organization, email address, phone number (if provided), and the content of your message.
  • Discovery call booking — when you schedule a call through Calendly, they collect your name, email address, and any information you provide during the booking process.
  • Email list — if you subscribe to our email list, we collect your name and email address.

Information collected automatically:

  • Google Analytics — we use Google Analytics to understand how visitors use our site. This includes data such as pages visited, time spent on the site, general geographic location, device type, and referral source. This data is aggregated and does not personally identify you.
  • Cookies — our site uses cookies to support analytics and basic site functionality. You can control cookie preferences through your browser settings.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and messages
  • Schedule and conduct discovery calls
  • Send you emails you have opted into, including newsletters or updates
  • Understand how our website is being used and improve it accordingly
  • Fulfill any consulting services you engage us for

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Third-Party Services

We use the following third-party tools that have their own privacy policies:

We encourage you to review their policies to understand how they handle your data.

Email Communications

If you subscribe to our email list, you will receive periodic updates, insights, and information about our services. You can unsubscribe at any time using the unsubscribe link included in every email. We do not send unsolicited email.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Contact form submissions are retained for up to 12 months. Email list data is retained until you unsubscribe.

Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of email communications at any time

To exercise any of these rights, contact us at pete@petererickson.consulting.

Children’s Privacy

Our website is not directed at children under the age of 13 and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy or how we handle your data, contact us at:

Pete Erickson Keystone Consulting pete@petererickson.consulting